For anyone not familiar with Instagram by now, it is a free social media platform that allows people to share and post videos and pictures to the world. Instagram allows people to express themselves, hide themselves, promote a business or even stalk someone if they please. It is the best social media platform out there, and it has many opportunities and brings excitement to several people.
Statistically, Instagram is the most popular social media platform worldwide. According to backlinko.com, Instagram amassed over 182.8 million downloads in 2024 so far. In 2013, Instagram had 110 million users, which increased to 2.4 billion active users by this year. Of the two billion people who have Instagram, 500 million use it daily. According to wordstream.com, 95 million photos and videos are shared on Instagram per day.
Instagram has several creative features that allow people to explore their talents and use specific artistic choices. These features include uploading stories, broadcasting lives and reels, and selling products. Posting a story on Instagram allows people to place stickers that suggest poll questions and for special dates such as birthdays, a countdown feature is available. If someone would like to upload a reel, Instagram has a limit of 90 seconds. During these 90 seconds, there are several options to make the video engaging like adding music or audio and options to edit the video like trimming it, speeding it up or even slowing it down.
Instagram is also a major player when it comes to building businesses. The app offers tools for marketing, shopping and brand building. A fashion brand named Missguided is a successful retail company based in the United Kingdom. The company grew in regard to social media—specifically Instagram. Instagram’s worldwide reach promotes diversity. This means Instagram serves a purpose not only for upcoming clothing brands but also for consumers buying products.
Instagram is filled with multiple meaningful sources and tools that make it the best social media platform. Instagram is considered beneficial in many ways. The app has a wide variety of features to allow someone to express themselves. Like a lot of social media platforms, Instagram has an explore page. Depending on what someone likes or comments on, Instagram will lead to more similar content. The app’s algorithm captures things like this and places them on the explore page to gain someone’s best interest. This makes Instagram a reliable app and allows someone to spark inspiration and creativity.
